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A BRAND MANAGER IS CONCERNED THAT HER BRAND’S MARKET SHARE MAY BE

A BRAND MANAGER IS CONCERNED THAT HER BRAND’S MARKET SHARE MAY BE

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Author: Christine Farr
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http://theperfecthomework.com/a-brand-manager-is-concerned-that-her-brands-market-share-may-be-evenly-distributed-throughout-the-country/

A brand manager is concerned that her brand’s market share may be evenly distributed throughout the country.  In a survey in which the country was divided into four geographic region, a random sampling of 100 customers in each region was surveyed, with the following results.  At a = 0.05, test whether the brand’s market share is the same across the four regions. 
 

REGION

Northeast

Northwest

Southwest

Southeast

Purchase the brand

40

55

45

50

Do not purchase

60

45

55

50


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