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Advertising

Author: mario fierro-hernandez
Video Transcript
Attributions
  • Clarke's Ad | Author: Flickr | License: Creative Commons
  • WOW | Author: ipernity | License: Creative Commons
  • LOVE | Author: ipernity | License: Creative Commons
  • JOY | Author: ipernity | License: Creative Commons
  • Toms Flag and Shoe | Author: Flickr | License: Creative Commons
Terms to Know
Ad Campaign

A thematic series of ads.

Advertising

A communication art form designed to sell a product or service.

Copywriting

The act of writing content in an advertisement.

Demographics

The given characteristics of a population.

Target Audience

The intended viewership for an advertisement.

Unique Selling Proposition

A marketing concept that refers to a product as unique among its competition.