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Advertising

Advertising

Author: Nancy Esslinger
Description:

In this lesson, you will learn how design influences Advertising.

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Tutorial

Notes on "Advertising"


Citations

Old Navy Website, Fair Use

http://www.brandchannel.com/features_webwatch.asp?...

Old Navy Print Ad, Fair Use

http://www.thanksgivingblackfridayads.com/2012/old...

Old Navy TV Commercial, YouTube, Fair Use

Where’s the Beef? Wendy’s TV Commercial, Fair Use

Where’s the Beef? Wendy’s Print Ad, Fair Use

http://www.adweek.com/adfreak/wendys-again-asking-...

Here’s the Beef, Wendy’s Billboard, Fair Use

http://www.pulp-and-fiber.com/2012/04/top-taglines...

Unique Selling Proposition, Betty Crocker Brownies, Fair Use

http://ricksteinbrenner.com/marketing-communicatio...

Terms to Know
Ad Campaign

Ad Campaign is a thematic series of ads.

Advertising

Advertising is a communication art form designed to sell a product or service.

Copywriting

Copywriting is the act of writing content in an advertisement.

Demographics

Demographics is given characteristics of a population.

Target Audience

Target Audience is the intended viewership for an advertisement.

Unique Selling Proposition

Unique Selling Proposition is a marketing concept that refers to a product as unique among its competition.