Old Navy Website, Fair Use
Old Navy Print Ad, Fair Use
Old Navy TV Commercial, YouTube, Fair Use
Where’s the Beef? Wendy’s TV Commercial, Fair Use
Where’s the Beef? Wendy’s Print Ad, Fair Use
Here’s the Beef, Wendy’s Billboard, Fair Use
Unique Selling Proposition, Betty Crocker Brownies, Fair Use
Advertising is a communication art form designed to sell a product or service.
Ad Campaign is a thematic series of ads.
Target Audience is the intended viewership for an advertisement.
Demographics is given characteristics of a population.
Copywriting is the act of writing content in an advertisement.
Unique Selling Proposition is a marketing concept that refers to a product as unique among its competition.