Author: Nancy Esslinger

In this lesson, you will learn how design influences Advertising.

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Notes on "Advertising"


Old Navy Website, Fair Use


Old Navy Print Ad, Fair Use


Old Navy TV Commercial, YouTube, Fair Use

Where’s the Beef? Wendy’s TV Commercial, Fair Use

Where’s the Beef? Wendy’s Print Ad, Fair Use


Here’s the Beef, Wendy’s Billboard, Fair Use


Unique Selling Proposition, Betty Crocker Brownies, Fair Use


Terms to Know
  • Ad Campaign

    Ad Campaign is a thematic series of ads.

  • Advertising

    Advertising is a communication art form designed to sell a product or service.

  • Copywriting

    Copywriting is the act of writing content in an advertisement.

  • Demographics

    Demographics is given characteristics of a population.

  • Target Audience

    Target Audience is the intended viewership for an advertisement.

  • Unique Selling Proposition

    Unique Selling Proposition is a marketing concept that refers to a product as unique among its competition.