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Author: Nancy Esslinger

In this lesson, you will learn how design influences Advertising.

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Notes on "Advertising"


Old Navy Website, Fair Use

Old Navy Print Ad, Fair Use

Old Navy TV Commercial, YouTube, Fair Use

Where’s the Beef? Wendy’s TV Commercial, Fair Use

Where’s the Beef? Wendy’s Print Ad, Fair Use

Here’s the Beef, Wendy’s Billboard, Fair Use

Unique Selling Proposition, Betty Crocker Brownies, Fair Use

Terms to Know
Ad Campaign

Ad Campaign is a thematic series of ads.


Advertising is a communication art form designed to sell a product or service.


Copywriting is the act of writing content in an advertisement.


Demographics is given characteristics of a population.

Target Audience

Target Audience is the intended viewership for an advertisement.

Unique Selling Proposition

Unique Selling Proposition is a marketing concept that refers to a product as unique among its competition.