Source: Image of Gap Bus, Public Domain Image of Web Ads, Public Domain http://www.thepinkpeonies.com/ Image of Coca-Cola Ad, Public Domain Movie of VW commercial, Public Domain Movie of P&G Commercial, Public Domain Image of P&G Ad Campaign, Public Domain http://www.coloribus.com/adsarchive/prints/pg-tap-... Image of M&M's, Public Domain Image of Child with Chocolate face, Public Domain
Unique Selling Proposition is a marketing concept that refers to a product as unique among its competition.
Copywriting is the act of writing content in an advertisement.
Demographics is given characteristics of a population.
Target Audience is the intended viewership for an advertisement.
Ad Campaign is a thematic series of ads.
Advertising is a communication art form designed to sell a product or service.