Author: Maria Tucker

In this lesson, you will learn how design influences Advertising.

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Visual Communications

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Source: Image of Gap Bus, Public Domain Image of Web Ads, Public Domain http://www.thepinkpeonies.com/ Image of Coca-Cola Ad, Public Domain Movie of VW commercial, Public Domain Movie of P&G Commercial, Public Domain Image of P&G Ad Campaign, Public Domain http://www.coloribus.com/adsarchive/prints/pg-tap-... Image of M&M's, Public Domain Image of Child with Chocolate face, Public Domain

  • Advertising

    Advertising is a communication art form designed to sell a product or service.

  • Ad Campaign

    Ad Campaign is a thematic series of ads.

  • Target Audience

    Target Audience is the intended viewership for an advertisement.

  • Demographics

    Demographics is given characteristics of a population.

  • Copywriting

    Copywriting is the act of writing content in an advertisement.

  • Unique Selling Proposition

    Unique Selling Proposition is a marketing concept that refers to a product as unique among its competition.