Alphabet- Brand Recognition pt.2

Alphabet- Brand Recognition pt.2

Author: Amee Wittbrodt
  • Understand, analyze, evaluate, and use different types of print, digital, and multimodal media.
  • Critically analyze information found in electronic, print, and mass media and use a variety of these sources.
  • Analyze which brands are easy to recognize on the ABC poster.

In this packet, students will watch a short presentation that will further explain brand recognition. Students will then try to identify common trees and common brands, drawing the conclusion that the brands are easier to recognize.

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Discussion Questions

  1. T/F?  Most of us will spend more time interacting with media than doing just about anything else.
  2. A medium is a means of _____________________________.
  3. What brand name is the letter A from?
  4. What brand name is the letter Z from?
  5. How many trees did you recognize? How many logos did you recognize?
  6. What overall point is the presentation at the top of this page trying to teach? Explain your thoughts. (Think about how many trees and logos you recognized.)
  7. The majority of people are able to recognize more logos than trees. Why do you think this is?