Module 1 DQ 1 5.0 Question Identify and describe three or more
distinct market segments within a
specific industry, such as aerospace or
Module 1 DQ 2 5.0 Identify and describe a potentialethical dilemma that a marketer mightface when segmenting. How might this concern be appropriately addressed
given the need to satisfy often
Module 2 DQ 1 5.0 Question How do the balance of payments, trade barriers, quotas, and tariffs differ?Why is this concept important to know
as a marketer?
Discussion Module 2 DQ 2 5.0 Question What are the five stages of the
consumer buying decision process? How
can you use this information to your
advantage as a marketer?
Discussion Module 3 DQ 2 5.0 Question What are the differences between
databases, data warehouses, and data
mining? When would you use one over
Module 3 DQ 1 5.0 What are the three primary datagathering methods? What method wouldyou use if you were gathering data on
a movie studio? A grocery retailer?
A pharmaceutical company? Why did you
select that method for each of the
types of companies identified over the
Module 4 DQ 2 5.0 Question In what ways do you think technology
is changing the nature of customer
service and service offerings? Provide
an example to support your opinion.
Discussion Module 4 DQ 1 5.0 Question Discuss the steps and the benefits of a
Discussion Module 5 DQ 2 5.0 Question Describe what is meant by product mix
and provide examples from a Fortune 500
Discussion Module 5 DQ 1 5.0 Question What are 3 brands of the same product
(e.g., breakfast cereal) that are
positioned differently? How are they
Discussion Module 6 DQ 2 5.0 Question What are the benefits of multiple marketing channels? Are there any
Discussion Module 6 DQ 1 5.0 Question What are the characteristics of
marketing channels? What three factors
should be considered when designing