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Applications of Surveys

Author: Ryan Backman

Notes on "Applications of Surveys"


Terms to Know

Gallup Poll

A public interest poll that measures opinion on politics, economics, personal well-being, and more.

Nielsen Ratings

A public interest study that measures mainly retail and media consumption.

Nielsen Radio Index

A method for measuring radio listenership that was first used in 1942.

Terms to Know
Gallup Poll

Polling method developed by George Gallup whereby a very representative sample can be taken with a fairly small sample size.

Nielsen Radio Index

A method for measuring radio listenership that was first used in 1942.

Nielsen Ratings

A public interest study that measures mainly retail and media consumption.