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Applications of Surveys
Common Core: S.IC.3

Applications of Surveys

Author: Ryan Backman
Description:

This lesson will explain common applications of surveys.

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Tutorial

Notes on "Applications of Surveys"

Overview

(0:00-0:20) Introduction

(0:21-1:37) Discussion of Gallup Polls

(1:38-2:55) Discussion of Nielsen Ratings

Terms to Know

Gallup Poll

A public interest poll that measures opinion on politics, economics, personal well-being, and more.

Nielsen Ratings

A public interest study that measures mainly retail and media consumption.

Nielsen Radio Index

A method for measuring radio listenership that was first used in 1942.

Terms to Know
Gallup Poll

Polling method developed by George Gallup whereby a very representative sample can be taken with a fairly small sample size.

Nielsen Radio Index

A method for measuring radio listenership that was first used in 1942.

Nielsen Ratings

A public interest study that measures mainly retail and media consumption.