(0:12-2:17) Discussion of Gallup Polls
(1:38-3:32) Discussion of Nielsen Ratings
Terms to Know
A public interest poll that strives to accurately reflect a population's opinion on politics, personal well-being, and many more topics
Ratings that use TV meters and diaries in select household to build estimates of what percent of the US is watching a particular television show
Nielsen Radio Index
An audience survey used to measure what radio shows people listened to
Polling method developed by George Gallup whereby a very representative sample can be taken with a fairly small sample size.
A method for measuring radio listenership that was first used in 1942.
A public interest study that measures mainly retail and media consumption.