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Applications of Surveys
Common Core: S.IC.3

Applications of Surveys

Author: Isaiah Steinke

This lesson will explain common applications of surveys.

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Notes: Applications of Surveys

Terms to Know

Gallup poll

A survey conducted by the Gallup organization to predict the outcome of the U.S. Presidential elections.

Nielsen ratings

The results from a survey conducted by the Nielsen group to characterize the number of viewers of a particular television show.

Nielsen Radio Index

Similar to the Nielsen ratings, this survey was first conducted in the 1940s to determine radio program listenership.

Terms to Know
Gallup Poll

Polling method developed by George Gallup whereby a very representative sample can be taken with a fairly small sample size.

Nielsen Radio Index

A method for measuring radio listenership that was first used in 1942.

Nielsen Ratings

A public interest study that measures mainly retail and media consumption.