(0:00 – 0:30) Introduction; Surveys
(0:31 – 1:07) Some basic survey examples
(1:08 – 1:43) Gallup poll
(1:44 – 2:38) Nielsen ratings
(2:39 – 2:51) Recap
Terms to Know
A survey conducted by the Gallup organization to predict the outcome of the U.S. Presidential elections.
The results from a survey conducted by the Nielsen group to characterize the number of viewers of a particular television show.
Nielsen Radio Index
Similar to the Nielsen ratings, this survey was first conducted in the 1940s to determine radio program listenership.
Polling method developed by George Gallup whereby a very representative sample can be taken with a fairly small sample size.
A method for measuring radio listenership that was first used in 1942.
A public interest study that measures mainly retail and media consumption.