(0:00 – 0:30) Introduction; Surveys
(0:31 – 1:07) Some basic survey examples
(1:08 – 1:43) Gallup poll
(1:44 – 2:38) Nielsen ratings
(2:39 – 2:51) Recap
Terms to Know
A survey conducted by the Gallup organization to predict the outcome of the U.S. Presidential elections.
The results from a survey conducted by the Nielsen group to characterize the number of viewers of a particular television show.
Nielsen Radio Index
Similar to the Nielsen ratings, this survey was first conducted in the 1940s to determine radio program listenership.