"Who is my audience? " is the first question you should ask yourself before you begin crafting your speech.
Your audience may share commonalities and characteristics known as demographics. You should never stereotype or generalize your audience by their demographics, but you can use them to inform the language, context, and delivery of your speech.
Audience demographics to consider include age, culture, race, gender, education, occupation, values, and morals.
At its simplest, communication consists of a speaker, a message, and a receiver. Following this model, your speech represents the message. Naturally, this makes you the speaker. To whom you speak then, represents the receiver: in this case, your audience. When looking at this most basic model of communication, your audience represents one-third of the communication equation, proving it is one of the three most important elements to consider as you craft your speech.
Your audience may be represented by a variety of distinguishing characteristics and commonalities, often referred to as demographics. It is important to remember that you should not stereotype or make assumptions about your audience based on their demographics; however, you can use these elements to inform the language, context, and delivery of your speech. The first question you should ask yourself, before you begin crafting your speech, is this: "Who is my audience?"
As you begin to answer this question for yourself, here are some key elements to consider as you begin to outline and define your audience:
Source: Source: Boundless. "Audience." Boundless Communications Boundless, 27 Feb. 2017. Retrieved 26 Jun. 2017 from https://www.boundless.com/communications/textbooks/boundless-communications-textbook/introduction-to-public-speaking-1/elements-of-speech-communication-21/audience-99-10667/
a group of people within hearing; specifically a group of people listening to a performance, speech etc.; the crowd seeing a stage performance
a demographic criterion: a characteristic used to classify people for statistical purposes, such as age, race, or gender