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3 Tutorials that teach Basics of Branding
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Basics of Branding

Basics of Branding

Author: Jeff Carroll
Description:

This lesson explains the basics of branding.

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Tutorial

Source: Image of Apple logo, muffler sound, coffee cup, images by Video Scribe, License held by Jeff Carroll; Image of IBM logo, Creative Commons, http://bit.ly/1r6mHSa; Image of Nike logo, Creative Commons, http://bit.ly/TJC8l1; Image of Harley Davidson Sportster, Public Domain, http://bit.ly/VA5AeU.

TERMS TO KNOW
  • Product differentiation

    Creating a perceived difference between a good or service in the mind of the cluster of customers that are the focus of the business or organization.

  • Substitute product

    A product that a consumer would select in lieu of another product.

  • Branding

    Creating an individual name and perception for a product, company or idea through marketing measures.