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3 Tutorials that teach Basics of Branding
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Basics of Branding

Basics of Branding

Author: Aisha Williams

This lesson explains the basics of branding.

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Terms to Know

Creating an individual name and perception for a product, company or idea through marketing measures.

Product differentiation

Creating a perceived difference between a good or service in the mind of the cluster of customers that are the focus of the business or organization.

Substitute product

A product that a consumer would select in lieu of another product.