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3 Tutorials that teach Basics of Marketing
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Basics of Marketing

Basics of Marketing

Author: Jeff Carroll
Description:

A this lesson gives an overview of marketing.

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Tutorial

Source: Image of twitter icon, television, facebook icon, newspaper, images by Video Scribe, License held by Jeff Carroll; Image of Coca-Cola logo,Creative Commons, http://bit.ly/UEiTdJ; Image of H&R Block logo, Creative Commons, http://bit.ly/1m6t2Fl; Image of egg in pan, Public Domain, http://bit.ly/1m6tgMI.

TERMS TO KNOW
  • Public Relations

    Communication that is not directly paid for, but functions to inform about a product, idea or service.

  • Advertising

    Paid communication to inform about a product, idea or service.

  • Value

    The corresponding usefulness, practicality or significance.

  • Marketing

    The process of developing a reciprocal exchange; including the development of informational and promotional materials to stimulate demand.