Source: Image of twitter icon, television, facebook icon, newspaper, images by Video Scribe, License held by Jeff Carroll; Image of Coca-Cola logo,Creative Commons, http://bit.ly/UEiTdJ; Image of H&R Block logo, Creative Commons, http://bit.ly/1m6t2Fl; Image of egg in pan, Public Domain, http://bit.ly/1m6tgMI.
Communication that is not directly paid for, but functions to inform about a product, idea or service.
Paid communication to inform about a product, idea or service.
The corresponding usefulness, practicality or significance.
The process of developing a reciprocal exchange; including the development of informational and promotional materials to stimulate demand.