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3 Tutorials that teach Basics of Marketing
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Basics of Marketing

Basics of Marketing

Author: Aisha Williams

A this lesson gives an overview of marketing.

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Terms to Know

Paid communication to inform about a product, idea or service.


The process of developing a reciprocal exchange; including the development of informational and promotional materials to stimulate demand.

Public Relations

Communication that is not directly paid for, but functions to inform about a product, idea or service.


The corresponding usefulness, practicality or significance.