BIAM 510 Week 8 Final Exam

BIAM 510 Week 8 Final Exam

Author: Christine Farr


Using Figure 2-1 in Your Text (25 points)
Discuss the role of BI in each of the four stages of the customer life cycle.
Describe the specific tools that might be appropriate for each and what questions or issues they would address. Make at least one of them a directed data mining approach.
Using the Directed Data Mining Figure Listed Below (45 points) (Lecture 3)
Select one of the specific tools you described in your answer to the previous question.
Describe for each of the 11 components what you would do to appropriately manage the process. This should include issues such asresources required;
possible problems encountered and appropriate responses;
measures of project success or failure; and
descriptions of target and input variables.

Methods Section (70 points) TCOs E, F, G, and H
Decision Trees (10 points)
Survival Analysis (20 points)
Discuss the role hazards play in survival analysis.
Describe how survival analysis would be used when trying to identify the behavior of multiple groups of customers

Discuss the role of censoring in survival analysis

Provide specific examples of how survival analysis might be used to derive customer value

Market Basket Analysis (20 points)
Describe the insights a market basket analysis might provide an organization
Text Analytics (20 points)
Compare and contrast the two major approaches to text analytics: bag of words and natural language processing.
Describe the steps in a corpus
How is a term document matrix used?
Analysis Section (90 points) TCOs C and D
Select an iLab from one of the following weeks: 4,5,6,or 7.
Note: Week 5 was chosen for possible recommendations.

Write a review of your efforts (20 points)
Describe what you consider to be the strengths of the analysis approach you used in this iLab.
Describe what you consider to be the weaknesses of the analysis approach you used in this iLab

Develop a set of recommendations of what might be done to improve the analysis you did in this iLab. You should have at least three recommendations

Demonstrate how you would implement as many of your recommendations as you are able by redoing some of your analysis from the iLab and/or performing additional analysis. (70 points)

See More
Try a College Course Free

Sophia’s self-paced online courses are a great way to save time and money as you earn credits eligible for transfer to over 2,000 colleges and universities.*

Begin Free Trial
No credit card required

26 Sophia partners guarantee credit transfer.

226 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 21 of Sophia’s online courses. More than 2,000 colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.