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Big Media - Who Owns What

Big Media - Who Owns What

Author: Amee Wittbrodt
  • Understand, analyze, evaluate, and use different types of print, digital, and multimodal media.
  • Critically analyze information found in electronic, print, and mass media and use a variety of these sources.
  • Identiffy the top media giants and summarize what they own.

This packet will introduce students to the top media giants and give them the opportunity to explore what each one owns.

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Media Giants

Big Six Media Giants



Click on this link Columbia Journalism Review 
Scroll down to the area called "Select a media company below to begin."

1.  Choose CBS and sum up what they own.
According this this report, CBS owns 28 TV stations, over 100 radio stations, and other publishing companies. They also own Showtime. It's surprising that they are into publishing. I didn't know this.

2.  Choose ONE of the top 4 media giants (Viacom, GE, The Walt Disney Company, or Time Warner) and sum up what they own, just like the example above. Include what surprised you.