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BRM 353 WEEK 1 Loyal Customer Worksheet

BRM 353 WEEK 1 Loyal Customer Worksheet

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Tutorial

BRM 353 WEEK 1 Loyal Customer Worksheet

 

Buy Solutions: http://hwsoloutions.com/downloads/brm-353-week-1-loyal-customer-worksheet/

BRM 353 WEEK 1 Loyal Customer Worksheet

BRM 353 WEEK 1 Loyal Customer Worksheet

BRM 353 WEEK 1 Loyal Customer Worksheet

BRM 353 WEEK 1 Loyal Customer Worksheet

Complete the Loyal Customer Worksheet.

Cite all sources according to APA formatting guidelines.

Click on the Assignment Files tab to submit the worksheet.

Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments).

Cite all outside sources according to APA formatting guidelines.

Complete the following chart in 90- to 175- words:

 Brand

 

 Why was this brand selected?

 

Identify the four components of brand position:

Analyze the brand position in its niche/market as it relates to the four components of brand position in 90- to 175- words.

Evaluate brand equity in 90- to 175- words.

Identify current challenges and opportunities for the brand:

Challenges  Opportunities

Explain in 90- to 175- words what strategies you propose for the brand based on the identified challenges and opportunities.

Based on the readings, what is the difference between a product and a brand? Compare the two in no more than 175- words.

Product

Brand

BRM 353 WEEK 1 Loyal Customer Worksheet