BUS 370 Week 2 DQ 1 Managing Change

BUS 370 Week 2 DQ 1 Managing Change

Author: Lester Dunn


Description : The toy industry is going through a radical change. Children are growing out of traditional toys such as Barbie dolls at a younger age. Mattel is the world’s largest toy company and its divisions such as Tyco and Fisher-Price have been affected. Consequently, Mattel is embarking on a program to redefine its core business from that of a traditional toy company to a children’s product company.

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