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BUS 463 WEEK 4 ASSIGNMENT 1 START UP A SMALL BUSINESS
Select a business idea which you would like to implement and complete this assignment. Note: You may
use the same idea that you have used in discussion topics during Week 2 through Week 4.
Write a seven to eight (6-8) page paper in which you:
1. Propose the value proposition of the product or service the business will offer and explain the
2. Outline the competitive market and the industry in which the business will operate.
3. Determine at least two (2) strategies of each for protecting the following:
a. the branding
b. the logo
c. the product technology
4. Suggest methods to test the product idea for feasibility.
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