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BUS 475 INTEGRATED BUSINESS TOPICS
BUS 475 (Integrated Business Topics) Entire Course – Version 4
Week 2 – Strategic Plan, Part I: Conceptualizing a Business
Individual Assignment: Strategic Plan, Part I: Conceptualizing a Business
Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:
o Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
o Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.
o Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
o Analyze how the vision, mission, and values guide the organization’s strategic direction.
o Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.
BUS 475 – Week 3 – Strategic Plan, Part II: SWOTT Analysis
Individual Assignment: Strategic Plan, Part II: SWOTT Analysis
Conduct an internal and external envi