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BUS 475 INTEGRATED BUSINESS TOPICS

BUS 475 INTEGRATED BUSINESS TOPICS

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BUS 475 INTEGRATED BUSINESS TOPICS

BUS 475 (Integrated Business Topics) Entire Course – Version 4

Week 2 – Strategic Plan, Part I: Conceptualizing a Business

Individual Assignment: Strategic Plan, Part I: Conceptualizing a Business

Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:

o    Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

o    Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

o    Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.

o    Analyze how the vision, mission, and values guide the organization’s strategic direction.

o    Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

BUS 475 – Week 3 – Strategic Plan, Part II: SWOTT Analysis

Individual Assignment: Strategic Plan, Part II: SWOTT Analysis

Conduct an internal and external envi

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