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BUS 620 Entire Course Managerial Marketing

BUS 620 Entire Course Managerial Marketing

Author: Melissa Montoya

BUS 620 Entire Course Managerial Marketing

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Week 1

DQ 1

What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. What is your understanding of the role of marketing and the marketing management process?

DQ 2

Marketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text:

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