BUS 620 Week 3 DQ 2 Marketing Segmentation

BUS 620 Week 3 DQ 2 Marketing Segmentation

Author: Lester Dunn


Description :

What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least two of your fellow students. 

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