BUS 620 Week 5 DQ 1 Marketing Channels

BUS 620 Week 5 DQ 1 Marketing Channels

Author: Lester Dunn


Description : 

 Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.

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Introduction to Psychology

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