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BUS 620 Week 5 Marketing in a Global Economy

BUS 620 Week 5 Marketing in a Global Economy

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Author: Lester Dunn
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http://www.homeworkrank.com/BUS-620-ASH/bus-620-week-5-marketing-in-a-global-economy


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According to the article, Italy poses a “reputational risk” for Starbucks. In a 2-3 page paper, examine some of the challenges Starbuck’s faces in addressing that risk. Determine whether there is a strategic advantage to entering the Italian market. How should competitor’s marketing strategies inform and influence Starbuck’s entry into this new market? Should it even enter Italy at all?

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