Your organization, Bright Paints, is among a dozen organizations producing a specific reflective paint utilized for traffic signals. The State Department of Transportation has requested tenders to provide 10,000 gallons of blue reflective paint to be supplied in 2 months. You may predict fitting in a manufacturing run of the blue paint and have made a decision to quote on the work. You compute your incremental expenses for this job to be $76,200. This specific deal is standard, similar in all in ways to hundreds of agreements you have bid on during the last few years. Your pricing policy has been to apply a mark-up to incremental expenses to arrive at the bid price. Your mark-up has been more when you had lots of orders and reduced when you had very few or no orders to complete.