Page 83, 3-26- Explain how to conduct an external strategic management audit.
Page 83, 3-27- Identify a recent economic, social, political, or technological trend that significantly affects the local Pizza Hut.
Page 83, 3-31- How does the external audit affect other components of the strategic-management process?
Page 84, 3-35- Let’s say your boss develops an EFE Matrix that includes 62 factors. How would you suggest reducing the number of factors to 20?
Page 84, 3-39- Define, compare, and contrast the weights verses ratings in an EFE Matrix.
Exercise 3C Step 1: Develop an EFE Matrix for PepsiCo.
Exercise 3G, Steps 1–3, on textbook page 86.