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BUSI 510 MODULE 3 MARKETING MANAGEMENT GROUP PROJECT (MMGP) - MARKET ANALYSIS

BUSI 510 MODULE 3 MARKETING MANAGEMENT GROUP PROJECT (MMGP) - MARKET ANALYSIS

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Marketing Management Group Project (MMGP) - Market Analysis Instructions
 
Analyzing the Consumer Market (See Chapter 6)
Describe and discuss the cultural factors that have the most influence on consumers purchasing your product/service.
Describe and discuss the social factors that have the most influence on consumers purchasing your product/service.
Describe and discuss the personal factors that have the most influence on consumers purchasing your product/service.
Describe and discuss the psychological factors that have the most influence on consumers purchasing your product/service.
Describe which aspects of consumer behavior your product/service emphasizes in its marketing plan, and why.
 
Market Segments (See Chapter 9)
Describe which variables your firm uses to segment its target markets.
Explain how your firm evaluates the attractiveness of each identified segment.
Explain why your firm should or should not pursue full market coverage, market specialization, product specialization, selective specialization, or single-segment concentration.
Explain what your firm’s target market(s) is(are).
Describe what specific needs your product/service addresses for each target market.
 
Submit this assignment by 11:59 p.m. (ET) on Sunday of Module/Week 3.


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