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BUSI 520 MODULE 2 MARKETING MANAGEMENT GROUP PROJECT (MMGP) - BACKGROUND INFORMATION

BUSI 520 MODULE 2 MARKETING MANAGEMENT GROUP PROJECT (MMGP) - BACKGROUND INFORMATION

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Marketing Management Group Project (MMGP) - Background Information Instructions
 
Provide a description of your product/service and a brief history of the firm that produces your product/service.
 
Describe and discuss the 4 Ps associated with your product/service. Below are the 4Ps described in your textbook, describe and discuss all 4 of the 4 Ps.
Old 4 Ps: Product, Place, Promotion, Price
New 4 Ps: People Processes Programs Performance
 
Scanning the Market Environment (See Chapter 3)
Describe and discuss the demographic trends associated with your product/service.
Describe and discuss the current economic trends and the influences they will have on the sales of your product/service.
Describe and discuss the technological changes that have affected consumer acceptance of your product/service.
Describe and discuss the consumer’s tastes and preferences for your product/service.
Describe and discuss the social/cultural factors for your product/service.
 
If researching these topics proves difficult because of the product/service you have chosen, research a similar product/service, and report those results as a proxy for your product/service.
 
Submit this assignment by 11:59 p.m. (ET) on Sunday of Module/Week 2.


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