Marketing Management Group Project (MMGP) - Positioning/Competition/Branding Instructions
Positioning (See Chapter 10)
Create an appropriate positioning statement for your product/service and explain the statement.
Describe how your product/service is positioned in the marketplace. Provide examples and a detailed explanation.
Competition (See Chapter 12)
Describe which firm is the market leader in your industry. Explain what its strengths and weaknesses are.
Product Branding (See Chapters 10 and 13)
Describe which brand elements would be most useful for differentiating your product/service’s brand from the competition.
Explain what the brand promise for your product/service is. If there is a similar brand promise that another product/service uses, discuss the attributes and benefits of your product/service. Explain how they relate to your target market.
Discuss how your firm can use packaging and labeling to support its brand image.
Submit this assignment by 11:59 p.m. (ET) on Sunday of Module/Week 5.