Marketing Management Group Project (MMGP) - Services/Pricing Instructions
Services (See Chapter 14)
Describe what support services buyers of your product/service want and need.
Describe what support services your firm’s main competitor offers. Explain how those efforts affect its sales.
Describe what post-sale service arrangements your firm must or should provide to handle repairs/services.
Explain how repair/service efforts affect customer satisfaction.
Pricing (See Chapter 16)
Describe what price adaptations your firm should include in its marketing plan. Be specific.
Describe and discuss any changes your group would make in the pricing of your product. Be specific and provide examples where applicable.
Submit this assignment by 11:59 p.m. (ET) on Sunday of Module/Week 6.