Marketing Management Group Project (MMGP) - Promotions/Marketing Instructions
Promotions (See Chapters 19–22)
Describe, discuss, and analyze all of the various Integrated Marketing Communication (IMC) mix components your product/service uses.
Describe, discuss, and analyze the Internet marketing possibilities for your product/service.
Describe, discuss, and analyze the use of social media in marketing for your product/service.
Surveying the current promotional efforts for your product/service, describe what specifics you could provide that show your firm is delivering value for its customers. (Remember, value is what customers get in return for paying the retail price for the product. Customers are not buying features and benefits.)
Socially Responsible Marketing (SRM)
Create examples of firms (any firm, in any industry) that successfully engage in socially responsible marketing.
Explain specific suggestions you could provide for your firm to follow in order to be more socially responsible.
Submit this assignment by 11:59 p.m. (ET) on Sunday of Module/Week 7.