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BUSI 614 MODULE 7 SPSS QUANTITATIVE ASSIGNMENT 6

BUSI 614 MODULE 7 SPSS QUANTITATIVE ASSIGNMENT 6

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1.Run a frequency distribution for all variables except Identification Number.
2.Cross tabulate “Do you currently have a wireless service from a carrier other than AT&T Wireless” (Q3) with the demographic variables (recoded Q8 through Q11).
3.Run an independent samples t-test for variables (Q7A through Q7K).
4.Do the respondents evaluate AT&T more favorably on contract requirements (Q7E) than they do on coverage (Q7A)? Run a two-tailed paired samples t test to answer this question. Formulate the null and alternative hypotheses.
5.Do the respondents evaluate AT&T more favorably on high-quality customer service (Q7I) than they do on lower prices (Q7K)? Run a two-tailed paired samples t test to answer this question. Formulate the null and alternative hypotheses.
6.Do the evaluations of AT&T on selection of phones (Q7G) exceed 5.0? What are the managerial implications of these results?
IBM Deliverables
1. In this survey; participants of what role (Q1) and what size of companies (Q2) are represented highest? HINT: crosstab the two variables
2.Conduct a crosstab of IT role (Q1) with dimensions of overall measures of the firm being evaluated (variables Q4, Q5, Q6 and Q7). Assume role 3 to be IT
3.Conduct a crosstab of IT role (Q1) with dimensions of image (variables Q8 through Q17).
4.Conduct a crosstab of IT role (Q1) with dimensions of likelihood of purchase (variables Q18 through Q21).
5.Conduct a crosstab of IT role (Q1) with dimensions of sales and service (variables Q22 through Q26).


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