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BUSI 614 SPSS QUANTITATIVE ASSIGNMENT 7

BUSI 614 SPSS QUANTITATIVE ASSIGNMENT 7

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SPSS Quantitative Assignment 7 
There are 2 SPSS data sets for this module/week’s SPSS assignment: AT&T and IBM. Do not forget to review the synopsis of each data set. You will need to upload each SPPS output separately.
AT&T Deliverables
1.     Regress (Q7) on these variables: (Q7A–Q7E and Q7G–Q7K). Interpret these results.
2.     Do those who currently have or do not have a wireless service from a carrier other that AT&T Wireless (Q3) differ in terms on the evaluations of AT&T on all of the attributes (A7A–Q7K) when these variables are considered simultaneously? To accomplish this task, run a 2 group discriminant analysis.
3.     Can the evaluations of AT&T on all of the attributes (Q7A–Q7K) be represented by a reduced set of factors? Conduct a principal components analysis using varimax rotation and then save and upload the factor scores and plots.
IBM Deliverables
1.     Do survey participants who have different IT roles (Q1) differ in terms of dimensions of overall measures (Q4–Q7) when these variables are considered simultaneously? Since there are no value labels in the IBM data set, assume role 3 to be IT.
2.     Do survey participants who have different IT roles (Q1) differ in terms of dimensions of image (variables Q8–Q17) when these variables are considered simultaneously?
3.     Do survey participants who have different IT roles (Q1) differ in terms of dimensions of purchase (variables Q18–Q21) when these variables are considered simultaneously?
4.     Do survey participants who have different IT roles (Q1) differ in terms of sales and service support (variables Q22–Q26) when these variables are considered simultaneously?
5.     Do survey participants who have different IT roles (Q1) differ in terms of future trends variables (Q27A–Q27G) when these variables are considered simultaneously?
6.     Can the image variables (Q8–Q17) be represented by a reduced set of variables?
7.     Can the likelihood of purchase variables (Q18–Q21) be represented by a reduced set of variables?
8.     Can the sales and service support variables (Q22–Q26) of the questionnaire be represented by a reduced set of variables?
9.     Can the future trends variables (Q27A–Q27G) of the questionnaire be represented by a reduced set of variables?


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