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BUSI 690 MODULE 2 ROTHAERMEL EXERCISE 2

BUSI 690 MODULE 2 ROTHAERMEL EXERCISE 2

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Chapter 6
Question 6.1 – What are some drawbacks and risks to a broad generic business strategy? To a focused strategy?
Question 6.4 – In chapter 4, we discussed the internal value chain activities a firm can perform in its business model (see Exhibit 4.6). The value chain priorities can be quite different from firms taking different business strategies. Create examples of value chains for three firms: one using cost leadership, another using differentiation, and a third using an integration business-level strategy. 
Chapter 7
Discussion Question 7.1 – Assume you work for a small firm that developed a better and faster operating system for netbooks than Microsoft Windows. What strategy might the firm use to unseat Windows in this market?
Question 7.2 – How does the industry life cycle affect business strategy? Detail your answer based on each stage: introduction, growth maturity, and decline.
Question 7.4 – Why are standards important in many industries? As standards get adapted and become dominate, how does this process influence the competitive nature of the industry?
Chapter 8
Question 8.1 – When Wal-Mart decided to incorporate grocery stores into some locations and created “supercenters,” was this a business-level strategy of differentiation or a corporate-level strategy of diversification? Why? Explain your answer
 
Chapter 9
Question 9.1 – Horizontal integration has benefits to the firms involved. Consider the consolidation in the event promotion business when Live Nation bought Ticketmaster in 2010. List some specific advantages of this acquisition for Live Nation. Do you see any downside to the merger?
Chapter 10
Discussion Question 10.1 – Multinational enterprise (MNEs) have an impact far beyond their firm boundaries. Assume you are working for a small firm that supplies a product or service to an MNE. How might your relationship change as the MNE moves from Globalization 2.0 to Globalization 3.0 operations?


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