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BUSI 690 MODULE 4 GROUP CASE STUDY 1

BUSI 690 MODULE 4 GROUP CASE STUDY 1

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Group Case Study 1 
Complete a case study of ABC Corporation (your instructor will assign the specific company for the case study at the beginning of Module/Week 3) in the case section of the text (e.g., Case Number 1).
A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.
The case study must include these components:
A total of 10–12 pages of text plus the exhibits
Cover page (must include the company name, your group name, a list of the active team members, the date of submission, and a references page; the document must follow current APA guidelines.)
Matrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices:http://strategyclub.com/free-student-template/)
Case study deliverables (text must follow this order with current APA-level headings for each component):
1.     Executive Summary
2.     Existing mission, objectives, and strategies
3.     A new mission statement (include the number of the component in parenthesis before addressing that component)Great mission statements address these 9 components:
Customers: Who are the firm’s customers?
Products or services: What are the firm’s major products or services?
Markets: Geographically, where does the firm compete?
Technology: Is the firm technologically current?
Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
Self-concept: What is the firm’s distinctive competence or major competitive advantage?
Concern for public image: Is the firm responsive to social, community, and environmental concerns?
Concern for employees: Are employees a valuable asset of the firm?
4.     Analysis of the firm’s existing business model


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