BUSN 100 Midterm Exam

BUSN 100 Midterm Exam

Author: Trudy Webb


1. In your own words explain, are entrepreneurs born or made?
2. In your own words, what is a venture capitalist?
3. In your own words, explain three of the nine building blocks for managers to use in developing an innovative and effective business model
4. What is a competitive advantage? How does marketing contribute to the creation of a competitive advantage
5. What is market segmentation? List the steps in the market segmentation process
6. Discuss several reasons why marketers continue to have a difficult time understanding, predicting, and explaining consumer behavior
7. In your own words, what are the characteristics of the four types of business legal entities?
8. How does the cultural environment affect international marketing activities?
9. Describe the advantages and disadvantages of a flat versus tall organizational structure
10. Explain the concept of employees as stakeholders in your own words

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