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BUSN 319 Week 8 Final Exam New (2 sets)

BUSN 319 Week 8 Final Exam New (2 sets)

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Author: Christine Farr
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1. (TCO 4) Three commonly used methods of evaluating marketing programs are marketing metrics, marketing dashboards and (Points : 5)
2. (TCO 1) Ideally, in effective marketing planning, goals should be __________ in terms of what is to be accomplished and when. (Points : 5)
3. (TCO 3) Which marketing strategy focuses its efforts on a single product line and market segment? (Points : 5)
4. (TCO 1) Based on relative competitive scope (broad target to narrow target) and source of competitive advantage (lower cost to differentiation), Porter’s four generic business strategies are differentiation, cost focus, differentiation focus, and (Points : 5)
5. (TCO 2) Which of the following pieces of information is used in the implementation phase of the strategic marketing process? (Points : 5)
6. (TCO 6) Which of the following pieces of information is used in a SWOT analysis, the first step of the planning phase of the strategic marketing process? (Points : 5)
7. (TCO 3) When developing the advertising program, which step helps advertisers with other choices in the process such as selecting media and evaluating a campaign? (Points : 5)
8. (TCO 2) The proper blend of elements in the promotional mix depends on the type of product. The three specific characteristics to be considered are __________, risk, and ancillary services. (Points : 5)
9. (TCO 4) The promotional objective of the decline stage of the product life cycle is to (Points : 5)
10. (TCO 2) The __________ can be used to inform prospective buyers about the benefits of the product. (Points : 5)
11. (TCO 8) Which of the following statements about the terms used for marketing intermediaries is true? (Points : 5)
12. (TCO 7) Price fixing is (Points : 5)
13. (TCO 2) Pricing objectives may change depending on (Points : 5)
14. (TCO 3) The ratio of perceived benefits to price is called (Points : 5)
15. (TCO 6) Market segmentation involves aggregating prospective buyers into groups that have common needs and will (Points : 5)
16. (TCO 5) Which of the following statements about environmental scanning is true? (Points : 5)
17. (TCO 1) A key role of the marketing department is to (Points : 5)
18. (TCO 1) Which of the following acts as a barrier to the development of relationship marketing? (Points : 5)
There are 15 multiple choice questions worth 8 points each designed to test your ability to analyze and apply the marketing concepts you have learned in this couse. Take your time and consider your answers carefully. 


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