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BUSN 412 Week 2 Quiz

BUSN 412 Week 2 Quiz

Author: Melissa Montoya

BUSN 412 Week 2 Quiz

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1. Question

When developing forecasts, two key inputs that were discussed in the text are:

Assessing internal strengths and environmental scanning

Environmental scanning and a SWOT analysis

Environmental scanning and competitor intelligence

Environmental scanning and stakeholder identification

2. Question

_____________ tracks the evolution of environmental trends, sequences of events, or streams of activities.

Environmental scanning

Environmental monitoring

Environmental surveying

Competitive intelligence

3. Question

When we scan the general environment, we can identify information on:

Customer and firm bargaining power

Competitive rivalry

Substitute goods

The aging population and ethnic shifts

4. Question

Gathering "competitive intelligence" _______________.

is good business practice.

is illegal.

is considered unethical.

minimizes the need to obtain information in the public domain.

5. Question

When conducting environmental forecasting, we can say that it involves developing plausible projections about which of the following concerning environmental change?

A. Speed

B. Direction

C. Both A and B are correct.

D. None of above is correct.

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