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Case Study: Consumer and Firm Process Mapping by Catherine Barry

Author: Sophia

Case Study: Consumer Process Mapping

Video Chapters

(00:00 - 00:19) Introduction
(00:20 - 01:35) Process Map & Symbols
(01:36 - 02:10) Example: Cupcakes
(02:11 - 02:30) Why Use a Process Map?
(02:31 - 02:52) Review

Case Study: Firm Process Mapping

Video Chapters

(00:00 - 00:19) Introduction
(00:20 - 01:29) Process Map & Symbols
(01:30 - 02:17) Example: Catherine's Cupcakes
(02:18 - 02:36) Why Use a Process Map?
(02:37 - 02:58) Review

Terms to Know

Process Map: A workflow diagram developed to document activities across a process.