+
CHIPOTLE MEXICAN GRILL, THE AMERICAN MEXICAN FOOD CHAIN RESTAURANT

CHIPOTLE MEXICAN GRILL, THE AMERICAN MEXICAN FOOD CHAIN RESTAURANT

Rating:
Rating
(0)
Author: Christine Farr
Description:

http://theperfecthomework.com/chipotle-mexican-grill-the-american-mexican-food-chain-restaurant-opened-its-first-restaurant-in-the-united-states-in-1993/

Chipotle Mexican Grill, the American Mexican food chain restaurant, opened its first restaurant in the United States in 1993. In 2010, Chipotle opened its first restaurant in the United Kingdom in London on Charing Cross. By late May 2013, the company had 6 restaurants in London, but they have not been doing well even though the British have taken a liking to Mexican food (Boyle, 2013). Why has this successful U.S. chain not seen the same success overseas?
 
If you were Chipotle’s CEO, how would you fix this situation? What is an alternative means of venturing outside of its domestic markets that may allow for a competitive advantage?
 
Then, pick a company that has not yet expanded overseas, or if it has expanded, suggest a different strategy for entrance into an overseas market that you feel would be more strategic for the company. Research its rivals in the global marketplace and market conditions in the overseas market you are targeting. Justify your recommended entry strategy based on these industry and market conditions. 


(more)
See More
Try a College Course Free

Sophia’s self-paced online courses are a great way to save time and money as you earn credits eligible for transfer to over 2,000 colleges and universities.*

Begin Free Trial
No credit card required

25 Sophia partners guarantee credit transfer.

221 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 20 of Sophia’s online courses. More than 2,000 colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.

Tutorial