As CIO of a large restaurant chain (e.g., Applebee’s) you have been commissioned by your chief marketing officer to implement a new marketing campaign. You realize that social media, such as Facebook, is playing an important role in your marketing campaign strategies. Your company has already implemented the SAP CRM module and is also using SAS to perform data analysis. You want to leverage the data from social media to enhance your marketing campaign.
Write a three to four (3-4) page paper in which you:
Develop an ERP solution that can fully utilize the power of social media.
Create a system diagram to show the interaction among SAP CRM, social media, and other key marketing related applications such as SAS through the use of graphical tools in Microsoft Word or Visio, or an open source alternative such as Dia. Note: The graphically depicted solution is not included in the required page length.
Describe the key processes in the ERP CRM module such as input and output. Choose at least three (3) different social media channels that can be used for the marketing campaign and explain why.
Suggest a method to measure the effectiveness of the company’s new campaign strategy and determine how to refine the technology components of the marketing campaign in the future.
Explain the organizational and technical support to enable success in the initiative of using social media to enhance the marketing campaign.
Use at least three (3) quality resources in this assignment.Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
Include charts or diagrams created in Visio or Dia. The completed diagrams / charts must be imported into the Word document before the paper is submitted