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Cognitive Theory

Cognitive Theory

Author: Maria Tucker
Description:

In this lesson you will learn about the mechanisms of cognitive theory, a perceptual theory of communications.

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Tutorial

Notes on "Cognitive Theory"

Citation

Image of Wrigley Field, Public Domain


Image of High Five, Public Domain


Image of Frown, Public Domain


Image of Diamond Ring, Public Domain


Image of World Series Ring, Public Domain


Image of baby, Public Domain


Image of shopping cart, Public Domain


Image of kids on playground, Public Domain


Image of Engagement Ring, Public Domain


TERMS TO KNOW
  • Salience

    The viewer gives notice to that which has meaning to them.

  • Habituation

    The viewer ignores the familiar to protect from overstimulation.

  • Selectivity

    The viewer filters out irrelevant detail and only focuses on what is relevant at the time.

  • Expectation

    The viewer has preconceived notions sometimes leading to false perceptions.

  • Projection

    The viewer projects meaning based on mental state and personal interpretation.

  • Memory

    Images are interpreted by the viewer's recall of all images ever seen.

  • Cognitive Theory

    A theory which states that a viewer actively arrives at a conclusion through a series of many mental processes.