Examples are essential to a presentation that is backed up with evidence, and they help the audience effectively understand the message being presented.
An example is a specific situation, problem, or story intended to help communicate a more general idea.
Examples are most effective when they are used as a complement to a key point in the presentation and focus on the important topics of the presentation.
One method of effectively communicating examples is by using an example to clarify and complement a main point of a presentation.
EXAMPLEIf an orator is holding a seminar about how to encourage productivity in the workplace, he or she might use an example that focuses on an employee receiving an incentive (such as a bonus) to work harder, and this improved the employee's productivity. An example like this would act as a complement and help the audience better understand how to use incentives to improve performance in the workplace.
Examples are essential to help an audience better understand a topic. However, a speaker should be careful to not overuse examples, as too many examples may confuse the audience and distract them from focusing on the key points that the speaker is making.
Examples should also be concise and not drawn out so the speaker does not lose the audience's attention. Concise examples should have a big impact on audience engagement and understanding in a small amount of time.
Source: Boundless. "Communicating Examples." Boundless Communications Boundless, 3 Mar. 2017. Retrieved 19 May. 2017 from https://www.boundless.com/communications/textbooks/boundless-communications-textbook/supporting-your-ideas-9/using-examples-46/communicating-examples-192-4190/