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competitive and comparative analysis

competitive and comparative analysis

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Comparative analysis is a detailed analysis on existing products or services provided either by direct competitors or by related agencies or services. If you want to succeed in business, the key is to make sure you know how to conduct a competitive product analysis. A competitive product analysis will help you understand your position in the industry, identify opportunities, gaps in other services, and potential design patterns to adopt or avoid, and what you need to do to outperform your competitors. The applications of comparative analysis include material selection, evaluation and certification, contamination analysis, quality control, failure analysis, etc.

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