Use Sophia to knock out your gen-ed requirements quickly and affordably. Learn more
×

Consumer Behavior

Author: Jeff Carroll

Source: Image of woman thinking, add to cart icon, crowd holding placards, range rover, sports car, blackberry phone, iphone, warm shoes, tennis shoes, hiking boots, images by Video Scribe, License held by Jeff Carroll.

Video Transcript
Terms to Know
Consumer Behavior

The research and understanding of how human beings, singularly or as a group, consider and accept organizational offerings, as well as how these choices impact culture as a whole.

Cultural Influences

Influences on consumer opinions that are related to the broad impact of the society in which they are living or have lived.

Personal Influences

Influences on consumer opinions that are related to their interaction and response to the opinions of specific other people.

Psychological Influences

Influences on consumer opinions that are related to the scientific study of how human beings think and respond to their environment.

Social Influences

Influences on consumer opinions that are related to the opinions of groups or societies