+
3 Tutorials that teach Consumer Behavior
Take your pick:
Consumer Behavior

Consumer Behavior

Author: Jeff Carroll
Description:

This lesson explains consumer behavior and the major influences on consumer behavior.

(more)
See More
Fast, Free College Credit

Developing Effective Teams

Let's Ride
*No strings attached. This college course is 100% free and is worth 1 semester credit.

28 Sophia partners guarantee credit transfer.

281 Institutions have accepted or given pre-approval for credit transfer.

* The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credit for 25 of Sophia’s online courses. Many different colleges and universities consider ACE CREDIT recommendations in determining the applicability to their course and degree programs.

Tutorial

Source: Image of woman thinking, add to cart icon, crowd holding placards, range rover, sports car, blackberry phone, iphone, warm shoes, tennis shoes, hiking boots, images by Video Scribe, License held by Jeff Carroll.

Terms to Know
Consumer Behavior

The research and understanding of how human beings, singularly or as a group, consider and accept organizational offerings, as well as how these choices impact culture as a whole.

Cultural Influences

Influences on consumer opinions that are related to the broad impact of the society in which they are living or have lived.

Personal Influences

Influences on consumer opinions that are related to their interaction and response to the opinions of specific other people.

Psychological Influences

Influences on consumer opinions that are related to the scientific study of how human beings think and respond to their environment.

Social Influences

Influences on consumer opinions that are related to the opinions of groups or societies