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Consumer Confidence

Author: Kate Eskra

Source: Image of Business cycle created by Kate Eskra

Video Transcript
Terms to Know
Consumer Confidence

Indicator that is compiled and assessed by a non-government entity, the Conference Board. It is a coincident measure of consumer sentiment with respect to the present situation of the economy and the six-month outlook for the economy. Consumer confidence is highly sensitive to media and marketing influence on consumers' opinion formation and as a result, the indicator can be volatile and inconsistent over time intervals.