3 Tutorials that teach Consumer Confidence
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Consumer Confidence

Consumer Confidence

Author: Colton Cranston
This lesson covers the Consumer Confidence
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Introduction to Psychology

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Notes on "Consumer Confidence"

Key Terms

  • Consumer Confidence
  • Indicator that is compiled and assessed by a non-government entity, the Conference Board. It is a coincident measure of consumer sentiment with respect to the present situation of the economy and the six-month outlook for the economy. Consumer confidence is highly sensitive to media and marketing influence on consumer’s opinion formation and as a result, the indicator can be volatile and inconsistent over time intervals