This packet presents information on how TV stations generate income and how Nielsen ratings are used to help stations access target markets by using demographics and psychographics. Students will learn about narrow casting and how the overall Nielsen rating process works.
Source: Media Literacy: Thinking Critically About Television
How do people become a members of the Nielsen TV sample? Click here to find out: Nielsen Family. Read the overview and then click on FAQ.
Leaders and experts from The Nielsen Company discuss how the rating process works.