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Corporate Branding

Author: mario fierro-hernandez
Video Transcript
Attributions
  • Ebay Logo | Author: Wikipedia | License: Public Domain
  • Ubuntu Logo | Author: Deviant Art | License: Creative Commons
  • AEON Logo | Author: Deviant Art | License: Creative Commons
  • Letterhead | Author: Flickr | License: Creative Commons
Terms to Know
Brand Recognition 

The basic ability to identify a corporation by seeing its brand.

Corporate Branding

A method that corporations use to produce value through brand recognition.

Corporate Identity

The personality of a corporation and how it establishes culture and business practices among its employees.

Corporate Identity Manual

A set of guidelines for precise reproduction of a corporation's logo, fonts, or any visual design elements relating to its brand.

Iconic Symbol

The result of conditioning a brand over a long period of time.

Letterhead Suite

An organized display of a letterhead on correspondence material.

Logo

A visual symbol of a corporation’s name and brand.