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4 Tutorials that teach Corporate Branding
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Corporate Branding

Corporate Branding

Author: Maria Tucker

In this lesson, you will learn about corporate branding.

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Notes on "Corporate Branding"


Image of Coca-Cola, Public Domain

Image of Chrome, Public Domain

Image of Apple logo, Public Domain

Image of Apple 1976-1998 Logo, Public Domain

Image of Apple 1998-Present, Public Domain

Image of Google logo breakdown, Public Domain

Image of Valens Water solo image, Public Domain

Image of Valens Water Letterhead, Public Domain

Image of Valens Water marketing, Public Domain

Terms to Know
Brand Recognition 

Brand Recognition is a basic ability of identifying a corporation by seeing their brand.

Corporate Branding

Corporate branding is a method that corporations use to produce value through brand recognition.

Corporate Identity

Corporate Identity is the personality of a corporation and how it establishes culture and business practices among its employees.

Corporate Identity Manual

Corporate Identity Manual is a set of guidelines for precise reproduction of a Corporation's logo, fonts, or any visual design elements relating to their brand.

Iconic Symbol

An iconic symbol is the result of conditioning a brand over a long period of time.

Letterhead Suite

Letterhead Suite is an organized display of a letterhead on correspondence material.


A logo is a visual symbol of a Corporation’s name and brand.