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4 Tutorials that teach Corporate Branding
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Corporate Branding

Corporate Branding

Author: Maria Tucker
Description:

In this lesson, you will learn about corporate branding.

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Tutorial

Notes on "Corporate Branding"

Citations

Image of Coca-Cola, Public Domain

http://en.wikipedia.org/wiki/File:Coca-Cola_logo.s...

Image of Chrome, Public Domain

http://en.wikipedia.org/wiki/File:Google_Chrome_ic...

Image of Apple logo, Public Domain


Image of Apple 1976-1998 Logo, Public Domain

http://en.wikipedia.org/wiki/File:Apple_Computer_L...

Image of Apple 1998-Present, Public Domain

http://en.wikipedia.org/wiki/File:Apple_logo_black...

Image of Google logo breakdown, Public Domain

http://www.labnol.org/internet/google-chrome-logo-...

Image of Valens Water solo image, Public Domain

http://www.djavupixel.com/design/logo/corporate-id...

Image of Valens Water Letterhead, Public Domain

http://www.djavupixel.com/design/logo/corporate-id...

Image of Valens Water marketing, Public Domain

http://www.djavupixel.com/design/logo/corporate-id...

Terms to Know
Brand Recognition 

Brand Recognition is a basic ability of identifying a corporation by seeing their brand.

Corporate Branding

Corporate branding is a method that corporations use to produce value through brand recognition.

Corporate Identity

Corporate Identity is the personality of a corporation and how it establishes culture and business practices among its employees.

Corporate Identity Manual

Corporate Identity Manual is a set of guidelines for precise reproduction of a Corporation's logo, fonts, or any visual design elements relating to their brand.

Iconic Symbol

An iconic symbol is the result of conditioning a brand over a long period of time.

Letterhead Suite

Letterhead Suite is an organized display of a letterhead on correspondence material.

Logo

A logo is a visual symbol of a Corporation’s name and brand.